Curvy females are in and here to stay, and beautiful.
Check out the love letters this site gets for it's featuring Plus Sizes:

"I just wanted to write and say thank you. I just received my second order from you in the mail, and I was impressed by how prompt the service was.

I love the quality of your products, your well-made website, and that you have models who are beautiful and curvy so that your customers can see how they fit on comparable figures. I have never been one for fancy lingerie or undergarments, but that was before I found your site. Thank you so much for existing, and for being classy, reasonably priced, and fun. I will definitely order from you again."
.......... (e. g. http://www.hipsandcurves.com/plus-size-lingerie/t-loveletters.aspx )